The Dried Herbs Industry was valued at USD 5.50 billion in 2024 and is projected to reach USD 8.84 billion by 2032, growing at a 6.1% CAGR over the forecast period. Dried herbs are dehydrated leaves or stems of plants used extensively for flavoring, preserving, and health-related applications. They are widely integrated into food processing, pharmaceuticals, cosmetics, and nutraceutical industries, valued for their shelf-stability and concentrated taste.
Market Overview:
Dried herbs are food constituents administered to extend their shelf life and decrease the prospect of contamination decomposition. Fresh herbs are dried using specific methods based on the needs of the ingredient and the consumer to reduce moisture content. Herbs are shrubberies with a wide range of uses and assistances in various industrial submissions. On the other hand, fresh herbs are preserved and more susceptible to bacteria and fungus.
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Market Dynamics:
One of the major factors driving the growth of the dried herbs market is the increase in response to processed foods and convenience foods around the world. The increasing consumer inclination for traditional medicines, which have scarcer side effects than other types of remedies when taken for a longer period, as well as the amplified shelf life of herbs due to drying dispensation, are fuelling the market growth. Consumers are currently obligated to choose ready to eat meals or other ready-to-eat food substances due to the difficult work culture and busy existence.
Customers can appreciate tasty and flavorful foods that necessitate less time to prepare with the help of dried herbs. The cumulative demand for processed foods such as snacks, pickles, beverages, and others has stemmed from an increase in demand for market share due to the enriched flavour of these dried herbs. Dried herbs are gladly obtainable in a variety of retail formats which is another major factor for fuelling the growth of the market.
The global dried herbs market is segmented by form, nature, product type, end-user, and drying method:
By Form, the market is segmented into Whole Herbs and Powdered Herbs. The Whole Herbs segment is expected to hold 62.5% of the overall market share in terms of revenue by 2032. The Whole herb, either dried and summarised or handled are preserved in alcohol or another solvent. Many cultures have used whole herbs for hundreds of years because they encompass all of the plant's constituents. The use of whole herbs was the substance of modern medicine which is a major reason for driving the growth of the segment.
By Nature, the market is segmented into Organic and Conventional. Organic is expected to hold 72% of the overall market share in terms of revenue by 2032. Because of the growing demand for organic products, organic herbs are possible to be the fastest-growing segment. According to Eurostat, organic agriculture accounts for 7.5% of total agricultural land in Europe. In Europe, the entire organic area endures growing. Organic land covered about 13.4 million hectares in . Additionally, The World Counts assessments that global sales of organic food items have the fastest growth shortly.
By Product Type, the market is segmented into Oregano, Rosemary, Sage, Savoury, Mint, Thyme and Bay Leaves. The Bay Leaves segment is expected to hold the highest market share in terms of revenue by 2032. Bay leaf is high in vitamin A, vitamin B6, and vitamin C. All of these vitamins are known to support and maintain a healthy immune system. Bay leaf tea can help appease upset stomachs. The tea is also very aromatic, which can aid in the relief of sinus compression or a stuffy nose.
By End-User, the market is segmented into Business to Business (B2B) and Business to Customers (B2C). The Business to Business (B2B) segment is expected to hold the highest market share in terms of revenue by 2032. This segment includes Bakery, Snacks, Beverages, Pharmaceuticals, Seasoning & Sauces, Cosmetics & Personal Care industries to drive the overall dried herbs market in the forecast period.
By Drying Method, the market is segmented into Air Drying, Vacuum Drying and Microwave Drying. The Air Drying segment is expected to hold the highest market share in terms of revenue by 2032. Air drying herbs is a good substitute for small amounts of tougher herbs like sage, oregano, rosemary, and bay leaves. This is most possibly the inexpensive and most well-organized method of drying herbs.
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Competitor Landscape
The dried herbs market is competitive, with a mix of multinational and regional players focusing on organic production, flavor enhancement, and innovative packaging. Prominent companies include:
1. The Kraft Heinz Company
2. McCormick & Company, Inc.
3. Robertet SA
4. Firmenich S A
5. Döhler GmbH
6. Pacific Botanicals
7. Mountain Rose Herbs
8. Van Drunen Farms
9. British Pepper & Spice company
10. Takasago International corporation
11. Archer Daniels Midland Company
12. Synthite Industries Ltd
13. International Taste Solutions Ltd
14. Cherry Valley Organics
15. Catz International B.V.
Global Dried Herbs Market Set to Cross USD 8.84 Billion by 2032, Fueled by Clean-Label, Organic and Health-Focused Trends
The global dried herbs market is poised for remarkable expansion, underpinned by growing consumer demand for convenient, natural, and health-enhancing ingredients. Market leaders are focusing on organic products and innovation in drying techniques to meet evolving preferences.