How to check competitors’ Google ads?

• Posted by Akshita jain Wed at 8:49 AM Filed in Other #google ads  #competitors'google ads  #google ads strategy  33 views
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  Introduction:

  Google ads is an online advertising platform that allows businesses to create ads that reach their target audience and increases visibility of their website.

  There are various methods to check competitors’ google ads,let's check them in detail.

  Step By Step Method to check competitors’ Google ads:

  • Make a list- Prepare a list of your competitors. Do proper research about your audience, their preferences etc. Based on their preferences you will find your competitors.

  • Search on Google - Search your competitors’ ads on google. Type a keyword or product name you deal in, you’ll see a number of sponsored ads which are paid ads run by competitors.

  • Check Website ranking - Make a list of websites and their links that are running ads on the particular keyword you search for and check their ranking on tools like semrush, google keyword planner etc.Following is the step-by-step guide:

  
  Step 1: Identify your competitors

  Start by identifying competitors in a particular industry.To do this follow the below steps.

  • Search for keywords related to your business on Google.

  • Analyze your website's traffic and identify referring domains.

  • Use tools like Ahrefs or SEMrush etc. to find competitors.

  • Keep track of your competitors.

  Step 2: Use Google Ads Keyword Planner

   

  Sign in to your Google Ads account and access the keyword planner tool.

  • Search for keywords related to your business or industry.

  • Learn about competitors’ ad strategies and their keywords.

  • Identify and research new keywords and ad groups.

  Step 3: Analyze Competitors' Ad Copy

  Use Google Ads preview tool or Semrush to analyse competitors’s ad copy. Analyse following things:

  • Headlines and descriptions

  • Calls-to-action (CTAs)

  • Landing page URLs

  • Ad extensions

  • Copywriting of the ad copy

  Step 4: Identify Competitors' Targeted Keywords

  Using tools like Ahrefs or SEMrush, identify the keywords your competitors are targeting, including:

  • Check about for search volume and competition

  • Learn about their Cost-per-click (CPC) and conversion rates

  • Ad position and frequency is also another factor to be checked for.

  Step 5: Analyze Competitors' Landing Pages

  Visit your competitors' landing pages and analyze:

  • Content quality and relevance

  • CTAs and conversion rates

  • Page design and user experience

  • Trust indicators and social proof

  Step 6: Monitor Competitors' Ad Performance

  Use tools like SEMrush or Ahrefs and monitor your competitors' ad performance by tracking:

  • Ad impressions and clicks

  • Conversion rates and CPC

  • Ad position and frequency

  Step 7: Refine Your Ad Strategy

  Based on your analysis, refine your ad strategy by:

  • Identifying gaps in the ad strategy and market

  • Optimising your ad copy and target

  • Improving your landing page experience

  • Adjusting bidding strategy

  Tools that can be used to check competitors’ ads:

  Some of the paid tools are as follows

  1. SEMrush

  • SEMrush offers a comprehensive competitor analysis tool that provides insights into competitors' Google Ads strategies.

  • Its Features include Competitor analysis, keyword research, ad tracking, and technical SEO audits.

    Pricing: Starts at $99.95/month.

     

    2.Ahrefs

  • Ahrefs offers a suite of tools that can help you analyze competitors' Google Ads strategies and identify gaps in the market.

  • Its features include Competitor analysis, keyword research, backlink analysis etc.

  • Pricing starts at $99/month.

    3.SpyFu

  • SpyFu offers a user-friendly interface that provides insights into competitors' Google Ads strategies and helps you identify gaps in the market.

  • Its features are Competitor analysis, keyword research, and ad tracking.

  • Pricing is affordable and low with only $39/month.

  4. iSpionage

  • iSpionage offers a comprehensive competitor analysis tool that provides insights into competitors' Google Ads strategies and helps you identify gaps in the market.

  • Its best features include Competitor analysis, keyword research etc.

  • Pricing is at $29/month.

  Other Paid tools are AdWords Spy, AdGooRoo, What Runs Where, AdBeat

  Some of the free tools are as follows:

  1. Google Ads Keyword Planner

  • Google Ads Keyword Planner is a free tool that provides insights into competitors' ad strategies and helps you identify new keywords and ad groups.

  • Features: Keyword research, competitor analysis, and ad group ideas.

  • Pricing: Free.

  2. Google Ads Preview Tool

  • Google Ads Preview Tool is a free tool that allows you to preview competitors' ads without triggering ad clicks.

  • Features: Preview competitors' ads without triggering ad clicks.

  • Pricing: Free.

  3. Google Trends

  • Google Trends is a free tool that helps you compare search volume and trends for different keywords, giving you insights into competitors' content strategies.

  • Features: Compare search volume and trends for different keywords.

  • Pricing: Free.

    4.Ubersuggest

  • Ubersuggest is a free tool that provides keyword research, competitor analysis, and content ideas, helping you identify gaps in the market.

  • Features: Keyword research, competitor analysis, and content ideas.

  • Pricing: Free (limited features), paid plans start at $12/month.

  Other free tools include Ahrefs Webmaster Tools, SEMrush Free Version, AnswerThePublic, Google Search Console.

  Importance of Google ads competitors’ analysis:

  It is important to check competitors’ google ads and analyse them as it helps us to make informed decision, refine our strategies. Following are also some of the important factors of google ads analysis:

  • Identify Market gaps- Analysing competitors’ ad strategies helps us identify market gaps.We can utilize the opportunity and make changes in the strategy.You can discover opportunities to target untapped keywords or audience segments

  • Refine your ad strategy - After analysing competitors’ ads we can improve our performance by understanding what works for competitors.

  • Allocate your budget efficiently - We can allocate budget efficiently by avoiding bidding on competitive keywords and look for lucrative opportunities.

  • Create standout ad copy - You can create astounding and amazing ad copy after analysing competitors’ various ad copy stand out among them.

  • Optimize landing pages - You can make sure the campaigns are effective and have High ROI.

  • Anticipate market changes - We can forecast trends, potential market changes, potential threats easily.

  Metrics used in competitor analysis:

  • Monitor Competitors' Rankings - Check and monitor the rankings of competitors’ to know about keywords they rank for.

  • Monitor Competitors' Social Media Mentions.- Analysing social media mentions of competitors’ and collaborations etc help us know their marketing strategies.

  • Monitor Competitors' Backlinks.- Knowing about their off page strategy, mainly backlinks can help us know their source of traffic.

  • Monitor Competitors' On-Page Changes.- Checking their on page strategy can help us also make improvement in our keyword strategy and on page SEO

  • Monitor Competitors' Unhappy Clients.- This can be a great opportunity as competitors’ unhappy clients can be our potential customers.

  • Monitor Their Customers' Questions.- Monitoring the questions of customers can help us know their pain points and doubts which can be solved or answered beforehand by us.

  • Monitor Competitors' PPC Advertising.- Analysing PPC ads and competitors’ bidding strategies will enable us to find profitable and untapped keywords we can bid for.

  • Conclusion:

  Analyzing your competitors' Google Ads strategies is a crucial step in refining your own ad approach and staying ahead of the competition. By following the step-by-step process outlined in this article, you'll gain valuable insights into your competitors' ad strategies and be able to optimize your own campaigns for better performance.

  Remember to stay up-to-date with the latest trends and best practices in Google Ads, and continually monitor your competitors' ad strategies to ensure you remain competitive in the market.

  Staying updated with the trends will help you strategise your campaigns according to the target audience and achieve overall success of the campaign.